Southeast Asia is amongst the world’s biggest untapped markets. Learn how international companies can stake their claim
A lot of people usually anticipate that China and Japan are the top rated areas for organizations trying to expand on the continent. But, going further south there is an incredibly dynamic and emerging market overflowing with untapped potential. An easy guide on how to do business in Southeast Asia is helpful to be familiar with a region bound by nine established languages, ten different currencies and a multitude of intriguing religious practices. It isn't astonishing that businesses worldwide are desperate to invest in diverse infrastructure, development and e-commerce projects. There are also fantastic opportunities for regional firms to develop. Technology tycoon Anthony Tan, for instance, has established a transportation company providing online services and food deliveries. These exciting innovations are driven by the rise of youthful and increasingly middle-class populations paving the way for new markets. Southeast Asia technology can aid the travel industry, where tourists greatly require digital platforms to get around and promote their content.
Did you know the temples of Angkor Wat were designed by the God-King’s of ancient civilization; an awe-inspiring and ornate complex of vast structures to equal anything ever viewed on the planet. It is not surprising that a variety of backpackers, students and families converge on the area – a unique mixture of ancient and modern culture accentuated by renowned temples, historic museums and natural beaches. Yet beyond the tourist appeal, lies an area brimming with untapped business potential. Places such as Thailand and Singapore are backed up by a youthful population, growing middle class and swift urbanization. It's no real surprise that there is an active marketplace for business in Southeast Asia. Possibilities for growth incorporate sectors like financial services, gas and oil and construction. The flourishing demand for quality infrastructure has seen many construction businesses invest in the region. Industry leader Takuzo Shimizu, as an example, uses his organizations’ technical expertise to land contracts for diverse long-term ventures like subway stations and bridges.
Indonesia is typically well known for an assortment of untouched wildlife, legendary temples and interesting tourist sites. But don’t be astonished to view a rising volume of businessmen substitute tourists. It is one of the largest oil exporters in the entire region; with latest research showing production at roughly $1.5million barrels a day. Alongside conventional financial heavyweights on the continent, these staggering statistics suggests there are ample business opportunities in Southeast Asia. Significant figures in the business land, like Jean-Michel Jacoulot, have a lot of experience within the oil business. But the country is not only known for its crude oil exploration and refinery. As typical of nascent markets, there is a growing interest in consumer led industries. Commodities like food, beverages and consumer electronics will continue to expand. The huge rise of online users also produces fantastic possibilities for innovation and expansion.